Broadcasting Live on Facebook: Advice From the Experts
Although there are multiple ways to broadcast live from your mobile device (YouTube, Livestream, Periscope), Facebook Live has emerged as the leader because of its ability to allow you to better engage with an audience. Facebook also now allows you to broadcast live for up to 4 continuous hours.
Poynter's Al Tompkins gives 10 things you should think about before going live on Facebook from an ethical standpoint.
AJ Labs broadcast for 24 hours on Facebook Live. Here is what they learned. "Viewers responded to individual stories, started conversations about the topics that we covered, and were excited to see this product on Facebook." However, "push notifications don't happen with a Continuous Live Video and that makes a huge difference."
At the end of the day, it is all about how to engage with your audience.