How to Build an Audience on YouTube

Develop a YouTube programming strategy

At MobileVideoDIY, we want to showcase not only great instruction on how to shoot and edit, but also how to share and monetize your video.

Marketing is NOT a dirty word. No one is going to do it for you. gives weekly tips on how to share your videos. Below is an example of how to develop a YouTube programming strategy. There is a short video but also links to more detailed instruction from YouTube.

In this week’s Creator’s Tip, we take another deep dive into the new YouTube Creator Playbook for brands, focusing on the need to develop a programming strategy. What is a programming strategy and why is it important? For your content to perform as well as it possibly can, developing a consistent, predictable programming schedule encourages viewers to return to your channel and see what’s new. It’s also helpful because planning out each video ensures that each works together and fits into the larger vision for the channel. Let’s take a look in more detail.

YouTube provides this graphic (below) to illustrate how your channel should use three different kinds of content on your channel and how they should be somewhat spaced apart over the course of a year.

YouTube confirms that there are three main types of branded video content that does well, and we’ll take a look at these different types; Hygiene, Hub, and Hero.

Illustration with 3 Hero sections, 4 Hub sections and 1 Hygiene section