History Of Viral Video: "FIRST EVER VIRAL VIDEO. The story by George Holliday."

Before YouTube, before anyone had ever heard the words "Viral Video," there was the Rodney King Beating Video, 12 minutes shot on a Sony HandyCam by George Holliday, an Argentinian plumber.
Roby Massarotto has produced and directed the documentary "FIRST EVER VIRAL VIDEO. The story by George Holliday." It is the story behind the most famous home video since the Zapruder film of the shooting of President Kennedy. Below are clips from Massarotto's documentary and the Zapruder film (graphic images) Then, NBC News looks back at the evolution of viral videos shot by eyewitnesses.